About Kevin Kersey
Vice President of Business Development at the PRCA, sports marketing executive, media strategist, nonprofit leader.
Kevin Kersey is a business development leader, strategic advisor, and industry voice shaping the future of western sports and live event marketing. As Vice President of Business Development for the Professional Rodeo Cowboys Association, he leads national partnership strategy, sponsorship sales, and revenue growth initiatives that position PRORODEO as a modern platform for brands seeking authentic audience engagement.
At his core, Kevin is a relationship builder. He believes the strongest partnerships are rooted in trust, shared values, and a clear understanding of how to create mutual value. That philosophy drives his approach—connecting brands not just to audiences, but to the lifestyle, heritage, and credibility that define rodeo. His work goes beyond traditional sponsorships, focusing on fully integrated programs across live events, broadcast, and digital media that deliver measurable business outcomes.
Kevin brings a unique blend of experience across media, marketing, education, and sports properties, allowing him to bridge the gap between legacy industries and evolving brand expectations. He understands how to translate the authenticity of PRORODEO into scalable marketing opportunities for national advertisers, while ensuring the integrity of the sport remains at the forefront.
Known for his straightforward, practical mindset, Kevin is equally focused on execution as he is on strategy. He works closely with corporate partners, agencies, and local rodeo committees to develop solutions that are not only innovative, but also achievable and sustainable. His leadership emphasizes collaboration, accountability, and long-term growth—both for partners and for the sport itself.
Whether operating as an executive, advisor, or speaker, Kersey is driven by one principle: creating real value through real connections.
Building Partnerships & Growing Revenue
Kevin has built his career around the idea that strong partnerships are the foundation of long-term revenue. His approach goes beyond traditional sponsorship sales—focusing on creating fully integrated programs that align brand objectives with the PRORODEO platform across live events, broadcast, and digital media. By prioritizing measurable outcomes and meaningful engagement, he helps partners move from simple visibility to true business impact.
Under his leadership, PRORODEO has continued to evolve as a marketing platform for national advertisers, offering scalable opportunities that blend heritage with modern media strategy. Kevin works closely with corporate partners, agencies, and internal stakeholders to develop customized solutions that drive both revenue and brand equity, while maintaining the authenticity that defines the sport.
A key part of Kevin’s success is his relationship-first mindset. He believes that trust, transparency, and consistency are essential to building partnerships that last. This philosophy has allowed him to cultivate long-term relationships with brands and stakeholders, turning individual deals into ongoing collaborations that grow year over year.
In addition to his work at the national level, Kevin is committed to strengthening the business capabilities of local rodeo committees—helping them better understand sponsorship development, asset valuation, and partner activation. By aligning efforts across the organization, he ensures that revenue growth is not only achieved, but sustained.
Known for his practical, results-driven approach, Kevin combines strategic thinking with hands-on execution. His ability to identify opportunities, structure partnerships, and deliver value has made him a trusted leader in the industry and a key driver of PRORODEO’s continued growth.
Leadership, Strategy & Communication
Kevin Kersey is a strategic leader known for his ability to align vision, execution, and communication to drive meaningful growth. As Vice President of Business Development for the Professional Rodeo Cowboys Association, he plays a central role in shaping organizational strategy, leading cross-functional initiatives, and communicating the value of PRORODEO to partners, stakeholders, and the broader marketplace.
Kevin’s leadership style is grounded in clarity and accountability. He believes that strong teams are built on shared direction and open communication, ensuring that everyone—from internal staff to external partners—understands both the “why” and the “how” behind each initiative. This approach allows him to lead with purpose while maintaining alignment across a complex network of committees, sponsors, media partners, and industry stakeholders.
At the core of his work is strategy. Kevin focuses on identifying long-term opportunities that position PRORODEO for continued growth, while also delivering practical, executable plans that generate immediate results. He brings a disciplined approach to decision-making, balancing data-driven insights with a deep understanding of the western sports audience and marketplace. His ability to connect high-level strategy with day-to-day execution has been instrumental in advancing business development efforts across the organization.
Equally important is Kevin’s strength as a communicator. Whether in the boardroom, on stage, or in one-on-one conversations, he is known for being direct, approachable, and solutions-oriented. He translates complex ideas into clear, actionable insights—helping partners and stakeholders see not just the opportunity, but the path forward. His communication style builds trust, fosters collaboration, and drives momentum.
Kevin also places a strong emphasis on developing others, regularly working with rodeo committees and internal teams to strengthen their understanding of sponsorship, marketing, and business operations. By investing in education and shared best practices, he extends his impact beyond his own role—helping elevate the overall business performance of the organization.
Through a combination of leadership, strategic thinking, and effective communication, Kevin continues to help guide PRORODEO’s evolution—ensuring it remains both true to its roots and positioned for the future.
Kevin Kersey’s Story
Kevin Kersey has built a career at the intersection of education, media, marketing, and business development, grounded in a passion for storytelling and a commitment to creating meaningful connections between brands and audiences.
He began his professional journey in education, where he developed a strong foundation in leadership, communication, curriculum design, and organizational development. With a Bachelor of Science in Agricultural Education and Communication, and a Master of Science in Curriculum and Instruction, Kevin learned how people learn, how messages land, and how strategy drives long-term impact. That background continues to shape his approach to business today—focused on clarity, purpose, and measurable growth.
Transitioning from education into media and marketing, Kevin expanded his work into public relations, strategic communication, and partnership development. He built experience working across storytelling platforms, helping organizations connect their mission to broader audiences through thoughtful messaging and intentional strategy. This shift allowed him to combine analytical thinking with creative execution, bridging the gap between content, brand, and revenue.
A key chapter in his career was his time at Rural Media Group, where he served as Director of Strategic Planning. In this role, Kevin focused on aligning business objectives with long-term growth initiatives across media, programming, and strategic partnerships. He worked closely with internal teams and external stakeholders to identify opportunities for expansion, strengthen audience engagement, and develop strategies that supported both brand and revenue growth within a rapidly evolving media landscape.
Today, Kevin serves as Vice President of Business Development for the Professional Rodeo Cowboys Association (PRCA), where he leads efforts to grow sponsorship, partnerships, licensing, and revenue opportunities across the organization. His work centers on building sustainable business relationships, expanding the reach of PRCA programming, and positioning rodeo as a powerful platform for national brands and partners.
Throughout his career, Kevin has remained focused on one core principle: building value through relationships. Whether in education, media, or sports marketing, he has consistently worked to connect people, ideas, and opportunities in ways that drive growth and long-term success.