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Speaking Engagements
Kevin is Passionate About Sharing His Experiences And Advice With Audiences That Are…
C-Suite Executives
Kevin’s leadership is defined by his ability to translate vision into execution. He oversees national sponsorships, licensing, and strategic partnerships for one of the most established sports and lifestyle organizations in North America. Under his direction, the PRCA has evolved beyond traditional sponsorship models into a fully integrated marketing platform—connecting brands with audiences through broadcast, digital media, and live event experiences across a national footprint.
With a background that spans education, media strategy, and organizational leadership, Kevin offers a unique perspective to executive audiences. He understands how to align long-term strategy with revenue generation, while also navigating the complexities of stakeholder management, brand positioning, and market expansion. His experience includes leading cross-functional initiatives, managing national media relationships, and developing scalable partnership models that drive both growth and brand equity.
Kevin’s approach is rooted in clarity and accountability. He believes successful business development is not about transactions, but about building systems and relationships that sustain growth over time. Whether working with Fortune 500 brands, agencies, or internal leadership teams, he focuses on identifying shared value, aligning objectives, and delivering outcomes that impact the bottom line.
As a speaker, Kevin engages C-suite audiences with practical insights on leadership, strategic growth, and the evolving landscape of partnerships. He brings a real-world perspective on how organizations can leverage media, storytelling, and live experiences to compete in a crowded marketplace. His message resonates with executives who are looking to drive revenue, strengthen brand positioning, and lead with intention in a rapidly changing business environment.
Kersey combines strategic thinking with operational expertise—making him a trusted voice for organizations seeking to grow, adapt, and lead.
Brands & Companies
Kevin’s work is centered on one core principle: partnerships should drive business outcomes. He has built a reputation for developing programs that connect brands directly to engaged, loyal audiences through a combination of live events, broadcast platforms, and digital media. By aligning brand objectives with authentic storytelling and targeted reach, he helps companies turn sponsorship investments into measurable impact.
At PRCA, Kevin has played a key role in shifting the organization from a sponsorship-based model to a fully integrated marketing platform. He works closely with brands, agencies, and partners to design customized programs that deliver value across multiple channels—whether through national television exposure, on-site activations, content creation, or licensing opportunities. His approach ensures that every partnership is intentional, strategic, and results-driven.
Kevin brings a practical, business-focused perspective to every audience he speaks to. He understands the challenges brands face in today’s crowded and competitive landscape—where attention is limited, and differentiation is critical. His insights focus on how companies can leverage partnerships, media, and live experiences to cut through the noise, build meaningful connections with consumers, and drive long-term growth.
Known for his clear communication style and straightforward approach, Kevin breaks down complex strategies into actionable ideas. He speaks directly to decision-makers who are responsible for driving revenue, building brand equity, and creating competitive advantage. His experience working across industries allows him to connect with organizations at different stages of growth, from emerging brands to established national companies.
For brands and companies looking to rethink how they approach partnerships, marketing, and audience engagement, Kevin Kersey offers a perspective grounded in real-world execution and proven results. He challenges organizations to move beyond transactional thinking and instead build partnerships that create lasting value—for both the brand and the audience.
Marketers
With a career rooted in marketing, media, and strategic leadership, Kevin brings a practitioner’s perspective to modern marketing—grounded in execution, accountability, and results.
For marketers, Kevin offers a clear point of view: attention is earned through relevance, not volume. His work focuses on helping brands move beyond traditional advertising and into integrated marketing strategies that connect with audiences in more meaningful ways. By leveraging live events, broadcast distribution, and digital storytelling, he builds marketing programs that do more than generate impressions—they create engagement, loyalty, and measurable business impact.
At PRCA, Kevin has helped reshape how partnerships are structured and activated. Rather than selling static sponsorships, he works with brands to develop full-funnel marketing platforms that align with business objectives. This includes everything from national television exposure and content integration to on-site activations and social media campaigns. His approach ensures that marketing efforts are cohesive, targeted, and built to perform across multiple touchpoints.
Kevin understands the pressure marketers face to justify spend and prove ROI. His strategy is built on aligning marketing initiatives with clear outcomes—whether that is customer acquisition, brand positioning, or revenue growth. He emphasizes the importance of data-informed decision-making while also recognizing the role of creativity and storytelling in building lasting brand connections.
As a speaker, Kevin translates real-world experience into actionable insights for marketing professionals. He addresses the evolving landscape of consumer behavior, the fragmentation of media, and the growing importance of authenticity in brand communication. His message challenges marketers to think differently about partnerships, to break down silos between channels, and to build campaigns that are both strategic and scalable.
Known for his straightforward, no-nonsense style, Kevin connects with marketers who are looking for practical ideas they can implement immediately. He doesn’t speak in theory—he speaks from experience, offering a behind-the-scenes look at how successful marketing programs are built, sold, and executed.
For marketers navigating an increasingly complex environment, Kevin Kersey provides a clear framework for cutting through the noise, maximizing impact, and turning marketing into a true driver of business growth.
Subject Matter Expertise
Kevin is an Expert Speaker On
Building Strategic Partnerships
Kevin Kersey is a strategic partnerships expert who operates at the intersection of brand, media, and live event ecosystems. As Vice President of Business Development for the Professional Rodeo Cowboys Association (PRCA), he leads the development of integrated partnerships that go far beyond traditional sponsorship—helping brands become embedded within one of America’s most authentic and rapidly evolving sports platforms.
With a background spanning marketing, public relations, media strategy, and organizational leadership, Kevin brings a unique ability to align business objectives with audience engagement. He has built his career on understanding how to translate brand goals into meaningful, measurable partnerships—ones that drive revenue, deepen customer loyalty, and create long-term value for both organizations.
Kevin’s approach is rooted in strategy first. He works closely with brands, agencies, and stakeholders to identify shared objectives, uncover untapped opportunities, and design customized partnership platforms that leverage media, content, events, and storytelling. Whether it’s integrating a national advertiser into a broadcast ecosystem, developing multi-channel campaigns, or structuring naming rights and licensing agreements, Kevin focuses on building partnerships that are intentional, scalable, and results-driven.
Prior to his role with the PRCA, Kevin gained extensive experience in media and strategic planning, including leadership roles where he guided organizations through growth, brand positioning, and revenue diversification. His ability to think holistically—across digital, broadcast, experiential, and grassroots channels—allows him to create partnerships that resonate in today’s fragmented marketing landscape.
At his core, Kevin believes the most successful partnerships are built on alignment, authenticity, and execution. He is known for his ability to connect people, ideas, and opportunities, turning conversations into collaborations and strategies into sustained business growth.
Through his work, Kevin continues to help organizations rethink what partnerships can be—not just transactions, but powerful platforms for storytelling, connection, and impact.
Business Development & Revenue Growth
Kevin Kersey is a business development leader focused on one core outcome: sustainable revenue growth. As Vice President of Business Development for the Professional Rodeo Cowboys Association (PRCA), he is responsible for driving new revenue streams, expanding national partnerships, and building scalable strategies that position the organization for long-term success.
Kevin’s expertise lies in identifying where opportunity meets execution. He approaches business development as both a strategic and operational discipline—combining market insight, relationship building, and data-driven decision-making to unlock growth across multiple channels. From sponsorship and media rights to licensing, events, and emerging platforms, he develops diversified revenue models that maximize both reach and return.
With a background in marketing, public relations, and media strategy, Kevin understands how revenue growth is directly tied to brand relevance and audience engagement. He works with organizations to align their value proposition with the needs of modern brands and consumers, ensuring that every partnership, product, or initiative contributes to measurable business outcomes.
A key part of Kevin’s approach is building systems, not just deals. He focuses on creating repeatable processes, clear go-to-market strategies, and strong internal alignment so that revenue growth is not dependent on one-off opportunities, but driven by consistent performance. His work often includes restructuring business development functions, refining sales narratives, and developing integrated offerings that resonate with partners and stakeholders.
Prior to his role with the PRCA, Kevin held leadership positions in media and strategic planning, where he helped organizations grow revenue by expanding their market presence and strengthening their positioning. His ability to connect strategy with execution allows him to move quickly from idea to impact, turning vision into tangible results.
Kevin believes that effective business development is about more than closing deals—it’s about creating value. By focusing on long-term relationships, innovative thinking, and disciplined execution, he helps organizations build revenue engines that are both resilient and scalable.
Through his leadership, Kevin continues to demonstrate how thoughtful strategy, strong partnerships, and a clear focus on outcomes can transform business development into a powerful driver of growth.
Predictive Analytics
Kevin Kersey is a business leader known for one defining strength: execution. As Vice President of Business Development for the Professional Rodeo Cowboys Association (PRCA), he doesn’t just develop strategy—he ensures it gets implemented, activated, and delivered with measurable impact.
In a landscape where ideas are abundant but results are rare, Kevin has built his reputation on turning plans into performance. He specializes in bridging the gap between vision and reality, aligning teams, resources, and timelines to move initiatives forward with clarity and accountability. Whether launching national partnerships, activating sponsorships across a live event circuit, or building new revenue channels, Kevin focuses on disciplined execution that drives outcomes.
His approach is grounded in structure and simplicity. Kevin believes that effective execution starts with clear priorities, defined roles, and repeatable processes. He works across organizations to eliminate ambiguity, streamline communication, and create systems that allow teams to operate efficiently and consistently. From initial concept through final delivery, he emphasizes ownership, follow-through, and continuous optimization.
Kevin’s background in marketing, media, and strategic planning gives him a unique ability to execute across multiple platforms—integrating digital, broadcast, experiential, and on-the-ground operations into cohesive programs. He understands how each component connects, ensuring that execution is not siloed, but aligned to a larger business objective.
Throughout his career, Kevin has led organizations and teams through complex initiatives, often requiring coordination across stakeholders, partners, and markets. His leadership style is practical and results-oriented, centered on setting expectations, tracking performance, and delivering on commitments. He is known for bringing focus to fast-moving environments and for building momentum that carries projects across the finish line.
At his core, Kevin believes that execution is the ultimate differentiator. Strategy sets direction, but execution determines success. By combining clear thinking with consistent action, he helps organizations move beyond ideas and into results—delivering value for partners, stakeholders, and audiences alike.
Through his work, Kevin continues to demonstrate that strong execution is not accidental—it is built through discipline, alignment, and a relentless focus on getting things done.