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Kevin Kersey is Vice President of Business Development at the Professional Rodeo Cowboys Association (PRORODEO). He is a media and sports marketing executive focused on sponsorships, partnerships and brand growth, and also works as an advisor and speaker.
He leads national partnership strategy, sponsorship sales and revenue growth initiatives. His work covers securing national partnerships, expanding sponsorship revenue and building brand integrations across live events, broadcast and digital platforms, working with corporate partners, media stakeholders and local rodeo committees.
Building strategic partnerships that go beyond traditional sponsorship; business development and sustainable revenue growth; and execution — moving from strategy to activated, measurable programs. He also speaks on media evolution and the role of live events as marketing platforms.
C-suite executives, brands and companies, and marketers. Executives on leadership and strategic growth; brands on turning sponsorship investment into measurable outcomes; marketers on integrated programs across live events, broadcast and digital storytelling.
Speaking enquiries go through the booking form on the Speaker page, which asks for the event date, size and budget. For partnership and sponsorship enquiries, advisory work, or media requests, use the form on the Contact page.